Postbank has been working with a clear strategic vision for the future and sustainable growth of its activities for more than 30 years. The bank offers innovations for an excellent experience for its customers and employees and invests in a green future in line with its ESG strategy. The excellent consumer experience is an invariable part of the bank’s corporate policy.
Through the development and implementation of each high-tech solution and the provision of services with exceptional added value, the bank confirms its ambitions to be a major leader in the financial services market and its desire to be the bank that offers its customers innovative concepts and offers solutions. solutions combined with flexibility and efficiency. Postbank offers an excellent experience and personalized financial products and services to its current and future customers, combining the latest technologies with a tailor-made approach and professional advice.
Postbank will continue to grow and the acquisition of the Bulgarian branch of BNP Paribas Personal Finance in 2023 is another step towards increasing its market share and taking an even stronger and more stable position in the ‘big four’ of the banking sector. This acquisition will not only allow Postbank to strengthen its position in the consumer credit segment, but also enter a promising and fast-growing market that Postbank is keen to develop further by offering many more products to both new and existing customers.
The bank has started replacing the vehicles in its company fleet with hybrid and electric vehicles
As a result of the deal, Postbank strengthens its leading position in retail banking and now ranks second in the consumer lending market, adding a new customer base to its portfolio and acquiring a portfolio of over BGN960 million (€491 million) in consumer loans . It generates significant cross-selling opportunities and implementation of innovative digital solutions for customer convenience. With the successful completion of the deal, a team of exceptional professionals with a proven level of expertise and strategic vision in banking will join the Postbank team.
A new brand unveiled
With the first conference of its kind ‘Retail Reload – powered by AI’ in November 2023, Postbank introduced its new brand, ‘PB Personal Finance by Postbank’, which officially became part of the leading financial institution in June 2023. The special event, organized in collaboration with Mastercard Bulgaria, brought together more than 250 representatives of leading companies. Together with internationally renowned speakers, they discussed the latest trends and innovations in the field of artificial intelligence in the retail industry.
The addition of the new brand, ‘PB Personal Finance’, is not only part of Postbank’s strategic development as a systemically important bank, offering innovations and personalized financial solutions for the convenience of its customers, but is also of great importance for the Eurobank Group as it expands its activities into key regional markets. Just a few months later, Postbank reported excellent results and consolidated its leading position in the consumer lending market by offering financial products to more than 1.2 million customers and 6.9 billion BGN (3.5 billion euros) in loans to be provided to households. Under the new brand ‘PB Personal Finance by Postbank’, customers continue to receive a range of attractive products and fast services to fully meet their expectations and high demands. The creative approach and innovative ideas are deeply anchored in the values of both companies and this is the key to a new understanding of banking that is shared and will be integrated into a new ‘Beyond Banking’ concept, offering customers more value and benefits .
On the way to success
In 2023, the financial institution received more than twenty prestigious national and international awards for its innovative products, services and corporate social responsibility. Postbank received the highest global award, Top Employer for 2023, from the international independent Top Employers Institute. Following these excellent results, the financial institution won the award for successful digital transformation in the Bank of the Year awards of the Bank of the Year Association.
Postbank has been awarded a Baa3 long-term deposit rating with a positive outlook by the international rating agency Moody’s Investors Service. At the same time, the rating agency Postbank has assigned a Baa2 long-term rating for Counterparty Risk Ratings (CRR). Postbank’s robust capitalization, strong recurring profitability and growing deposit base have been thoroughly evaluated and reflected in the Moody’s report. The agency emphasizes that the bank’s strong profitability also supports its ability to generate sufficient capital internally.
Such an assessment by a global agency such as Moody’s is a recognition of the effectiveness of the bank’s work, the high standards it applies to its activities and the even higher objectives set and achieved together with its team. Postbank is pleased that its efforts have been recognized at international level, which once again highlights and supports the progress it is making towards a vision of a systemic bank in the market, with a strong presence, strictly following a strategy of sustainable development and setting trends in the country’s banking sector.
Traditionally, the banking sector is concerned with financing activities directly or indirectly related to the development of other sectors of the economy, with banks being key participants in the ‘green transformation’. Postbank’s strategy focuses on sustainable financing through priority support for activities with a low or net zero footprint, including credits for renewable energy sources, and for energy efficiency. In recent years, the Bank has taken important steps and implemented valuable initiatives to demonstrate its willingness to play a key role in the transition to a low-carbon and sustainable economy towards achieving national and global long-term goals.
Postbank introduced a special ‘Eco Car Loan’ for financing fully electric or plug-in hybrid cars for its customers on favorable terms and a green business loan, intended for companies with projects to improve the environment.
Postbank is steadily making the transition to renewable energy sources
Regulators expect the bank to support the implementation of the Green Deal by introducing various incentives and requirements for its customers. At the same time, the prudential requirements for assessing and managing the environmental, social and governance (ESG) risks to which it is exposed are becoming more stringent. This requires flexibility and innovation and new approaches and ways of doing business. The good news is that Postbank is already working on this.
Green light for new opportunities
The bank’s ESG strategy is developed in two directions: the first concerns the internal processes and everything the organization does, while the second focuses on the customers and what they do with the funds the bank lends them. For eleven years, Postbank has been monitoring three indicators internally – the CO2 footprint of the energy used, the amount of water used and the amount of paper used. Thanks to the efforts made, a significant reduction has been achieved on all three indicators. Thanks to the photovoltaic power plant in the head office, Postbank is steadily making the transition to renewable energy sources. This photovoltaic power plant has a total installed capacity of 388 kWp and its operation could save approximately 173 tons of coal annually, while avoiding almost 205 tons of CO2 emissions.
The introduction of environmentally friendly, recyclable materials in the improved bank building, the installation of LED lighting and the introduction of the latest generation of more efficient and environmentally friendly air conditioning systems are just some of the sustainable actions that Postbank has taken towards a green economy. The bank has started replacing the vehicles in the company fleet with hybrid and electric ones and has also built an installation for the necessary power supply on the territory of the head office.
Postbank will continue to transform and innovate, demonstrating its modern signature among financial institutions in Bulgaria and a rich portfolio of innovative financial solutions for the exceptional convenience of its customers and more than 3,000 satisfied employees.
Frequently Asked Questions – FAQs
Postbank acquired the Bulgarian branch of BNP Paribas Personal Finance, reinforcing its position in consumer lending and retail banking.
Postbank received over twenty awards, including Top Employer 2023, recognizing its innovative products, services, and digital transformation.
Postbank focuses on sustainable financing, offering initiatives like the ‘Eco Car Loan’ for electric vehicles and supporting the Green Deal.
‘PB Personal Finance’ is part of Postbank’s strategic development, offering personalized financial solutions and expanding into key regional markets.
Postbank follows a comprehensive ESG strategy, reducing its internal CO2 footprint and supporting customers in managing ESG risks.
Postbank has introduced sustainable practices, including a photovoltaic power plant, LED lighting, and the transition to hybrid and electric vehicles.
- PixaBay.com – Image
- www.worldfinance.com – Info